Recently I’ve been excited about the opportunity for NFTs to unlock direct-to-consumer everything in ways that can bridge a tighter relationship between two parties. Where I’ve landed is that the value doesn’t rest solely on paid NFTs (“I pay to be a part of this”) but through free NFTs as well (“I am welcomed and asked to join this”). Time will tell but my hypothesis is the latter will be more effective in terms of fostering meaningful relationships. And can also help build a way bigger busi...

Recently I’ve been excited about the opportunity for NFTs to unlock direct-to-consumer everything in ways that can bridge a tighter relationship between two parties. Where I’ve landed is that the value doesn’t rest solely on paid NFTs (“I pay to be a part of this”) but through free NFTs as well (“I am welcomed and asked to join this”). Time will tell but my hypothesis is the latter will be more effective in terms of fostering meaningful relationships. And can also help build a way bigger busi...

We are entering the age of living online. An increasing number of people have employment that exists only online. We have meaningful relationships that are primarily or even only online. It should not be surprising that a growing number of us -- especially we who are most intensely online -- are embracing the concept of ‘owning’ online things. A belief in the value of NFTs is a logical extension of the vitality of online experience and existence. As with the ‘real world,’ the things we own en...

We are entering the age of living online. An increasing number of people have employment that exists only online. We have meaningful relationships that are primarily or even only online. It should not be surprising that a growing number of us -- especially we who are most intensely online -- are embracing the concept of ‘owning’ online things. A belief in the value of NFTs is a logical extension of the vitality of online experience and existence. As with the ‘real world,’ the things we own en...